Leaders in our field.
At Susquehanna Polling & Research, Inc. (SP&R), also known as Voter Survey Service (VSS), we see research differently.
As leaders in our field, delivering actionable research is our specialty, and we know information is power.
Our dedicated team works with you to develop your strategic plan for research in the following ways:
A unique research plan to accomplish your objectives.
DesignThe sample frame of your research, select demographic components, tailor the mode of data collection to meet your organization’s needs, author scientifically informed survey questionnaire wording.
Your custom research method, all from our joint firm and call center, where nothing is outsourced for quality assurance purposes.
Services include business and public opinion polling, consumer research, internal research like membership surveys and employee web surveys, branding studies, market segmentation studies and more. For a complete list, see our services page.
The SP&R team prides itself on its ability to gather and analyze data in a way clients can understand and use.
Expertly AnalyzeOur expertise lies in conducting high-level results analysis to identify trends and expose opportunities. We provide informed recommendations for your business, turning data into information your company can use.
CostWe design research that fits every budget.
AccessWe can reach consumers wherever they are—on landlines or mobile phones, on the computer or with a mobile electronic tablet.
Quality ControlWe do everything in-house and take pride in the quality of data we gather through proven scientific methods.
Service We work quickly—delivering valuable information that meets your goals—and your deadline.
We believe research is an affordable, customizable service that works with all budgets and usually pays for itself within the first two years. Information is power—let us help you harness it, analyze it, and use it to advance your business today!