Automated/IVR (Interactive Voice Response) surveys are a cost-effective research solution that can be used alone or in conjunction with other research services.

SP&R owns automated polling software commercially available by Telesage© Automated Telephone Systems, which uses automated voice technology to allow respondents to answer a pre-recorded series of questions. Instead of using live agents to collect data, respondents simply touch their telephone key pads to record their answers. This is a quick and easy data collection mode to measure things like public opinion or awareness on an issue, capturing a “snapshot” of attitudes toward a particular topic or trend.